The OKR Hub

You’ve been asked to implement OKRs. Let’s make sure it works.

Most OKR rollouts fail not because the framework is wrong — but because of how they are introduced. We design the system, run the first cycle with you, and build the internal capability so you can continue without us.

Based on the OKR Focus Flow — our freely available implementation methodology, used across 28 industries.

Trusted by teams at

BBCCitibankNatWestShell Recharge

If any of these sound familiar, you’re in the right place.

You’ve been asked to roll out OKRs — and you don’t want to get it wrong.

Leadership has agreed to OKRs but nobody knows where to begin.

You tried OKRs before and they faded after the first quarter.

You need a structured, time-bound engagement — not an open-ended consulting retainer.

The OKR Focus Flow

Every implementation we run is based on the OKR Focus Flow — our complete methodology for designing and embedding OKRs.

The guide is freely available. The implementation service is what you get when you want a practitioner to run it with you rather than navigating it alone.

4 stages

Diagnose, Design, Deploy, Deepen

12 weeks

Typical first-cycle duration

Free guide

The OKR Focus Flow →

Free assessment

OKR Maturity Assessment →

Five patterns. All preventable.

These are the five most common reasons OKR implementations collapse before the second cycle. Every stage of our methodology is designed to prevent them.

01

Starting with goals, not strategy

OKRs written before leadership has agreed what the strategy actually is will be misaligned from day one. Teams optimise for the wrong things, and the system gets blamed.

02

Training that stops at awareness

A two-hour session explains what an OKR is. It doesn’t teach people to write one under the pressure of a planning session. Most organisations confuse awareness with capability.

03

No ownership, no momentum

Without a named OKR Champion and a senior sponsor who visibly commits, OKRs become another initiative that leadership ‘supports’ but never actually uses.

04

The wrong cascade model

Copying Google’s approach into a 200-person professional services firm doesn’t work. The hierarchy, the cycle length, the review cadence — all of it needs to fit your operating model.

05

No review rhythm

OKRs set at the start of the quarter and revisited at the end are decorative. The check-in cadence is what turns a goal into a management instrument.

Three honest options.

Not everyone needs an expert-led implementation. Here is where each option fits — and where it does not.

Self-directed rollout

Right if:

You want to run it internally, using The OKR Focus Flow as your guide.

Not right if:

You need speed, high confidence, and a first cycle that works.

Expert-led implementation

Right if:

You want a proven framework, a partner who has done this before, and a first cycle that builds internal confidence.

Not right if:

You are already running OKRs and need strategic evolution support.

Already running OKRs

Right if:

Your OKR system exists but something isn’t working — alignment, scoring, leadership engagement, or strategic relevance.

Not right if:

You are starting from scratch and need a structured first cycle.

What a 12-week implementation looks like

Four stages. Clear ownership at each step. A defined output at the end of every stage so you always know where you are and what comes next.

01

Diagnose

Weeks 1–2

We do

  • OKR Maturity Assessment review across three domains
  • Leadership alignment conversations
  • Operating rhythm and planning cycle audit
  • Identifying OKR Champions and senior sponsors

You do

  • Complete the Maturity Assessment
  • Brief senior leadership on the process
  • Identify the core implementation team

Output

Implementation brief, recommended approach, and week-by-week plan

02

Design

Weeks 3–5

We do

  • Co-create your OKR hierarchy and cascade model
  • Define cycle length, planning cadence, and governance
  • Design your check-in and scoring approach
  • Recommend tooling options based on your context

You do

  • Review and approve the OKR framework
  • Confirm ownership and accountability structure
  • Align on tooling choice

Output

OKR Playbook — your internal reference document for how OKRs work here

03

Deploy

Weeks 6–10

We do

  • Facilitate leadership OKR writing workshop
  • Run team training sessions at every level
  • Review all first-draft OKRs and provide written feedback
  • Coach OKR Champions through the planning process

You do

  • Attend workshops and training sessions
  • Write and submit first-draft OKRs
  • Launch the check-in cadence

Output

Live, approved OKRs across the organisation — ready for the first review cycle

04

Deepen

Weeks 11–12

We do

  • Facilitate the first OKR retrospective
  • Review scoring and lessons learned
  • Refine the framework for cycle two
  • Conduct capability handover to internal team

You do

  • Score and close out the first cycle
  • Participate in the retrospective
  • Brief the internal team to own cycle two

Output

Refined operating model, internal capability, and a team ready to continue independently

The five stages of OKR adoption

Implementation supports stages 1 and 2. If you are at stage 3 or beyond, OKR Consulting is the right fit.

1Implementation

Beginning

Leadership has decided on OKRs. Nothing is in place yet. The question is how to start properly.

2Implementation

Piloting

A first cycle is running or just completed. Results are mixed. The framework needs refinement before scaling.

3Consulting

Scaling

OKRs are working in some parts of the organisation. The challenge is consistent quality across teams.

4Consulting

Adopting

OKRs are embedded. Leadership wants to deepen strategic integration and improve signal quality.

5Consulting

Centering

OKRs are the operating system. The work now is continuous improvement and strategic evolution.

What you leave with

Every implementation gives your organisation the tools, knowledge, and confidence to run OKRs without us.

A working OKR framework

  • OKR hierarchy and cascade model built for your org

  • Cycle length, governance, and review cadence agreed

  • Terminology guide in your language, not ours

  • OKR Playbook — the internal reference your team keeps

Trained people at every level

  • Leadership OKR workshop with first drafts written in the room

  • Team-level training for every part of the organisation

  • OKR Champion enablement programme

  • Practical exercises built around your actual OKRs

A live first cycle

  • Approved OKRs across the organisation

  • Check-in cadence running before the engagement closes

  • First-draft OKR review with written feedback for every team

  • Scoring and retrospective facilitated at cycle end

Internal capability to continue

  • OKR Champions briefed and confident to own cycle two

  • Refined framework based on first-cycle lessons

  • Tooling set up and operational

  • Handover documentation and support materials

What implementation looks like in the real world

Case study

BBC Studios

Media & Entertainment

BBC Studios needed to implement OKRs across a complex, multi-divisional organisation — with teams that had never used OKRs and leadership that needed to understand how to sponsor them effectively.

10%83%

of teams with approved OKRs in place by end of cycle one

0%62%

of teams actively using check-in cadence by week eight

0%66%

of OKR Champions reporting confidence to run cycle two independently

Read the full case study →

Case study

Shell NewMotion

Energy Transition

Shell NewMotion required an OKR implementation that could operate across 24 internal coaches, with a fortnightly check-in cadence embedded from the first cycle.

24

internal OKR coaches trained and certified through the OKR Focus Flow

Fortnightly

check-in cadence established and running from week six of the first cycle

2nd cycle

run entirely independently — no external facilitation required

Read the full case study →

How to justify bringing in external support

BCG research found that nearly half of C-suite executives say their organisations struggle to translate strategy into results — and that more than 30% of technology projects run over budget and late. Flexera estimates that organisations waste an average of 12% of their technology spend, with the figure potentially reaching 30% or more.

For a £2m technology function, that is £240k–£600k a year. Not poor intent. Unclear goals, misaligned teams.

OKRs close that gap. The OKR Focus Flow is free — and exists precisely so you can try this yourself. But a failed first cycle extends the problem and makes the second attempt significantly harder. The question is not whether you can. It is whether the risk is worth taking.

The case in numbers

30%+

Of technology projects over budget and late

BCG, 2024

£240k–£600k

Estimated annual waste for a £2m technology function

Based on Flexera estimates

10% → 83%

Teams with approved OKRs by end of cycle one

BBC Studios

Four commitments that determine whether this works

We have run implementations where everything went well and ones where it was harder than expected. These four things are what separate them.

1

A named OKR Champion

One person who owns the internal rollout — not the consultant’s job to fill. This person is briefed, supported, and built into the capability handover.

2

Visible senior sponsorship

At least one member of the leadership team who writes OKRs themselves, attends the leadership workshop, and speaks publicly about why OKRs matter. Passive support is not enough.

3

Protected time for workshops

The implementation includes structured sessions that require your people to be in the room. Rescheduling costs momentum. We scope the time requirements clearly before we begin.

4

Willingness to start before you’re ready

Organisations that wait for perfect strategic clarity before starting OKRs rarely start. The Diagnose stage is designed to create clarity, not require it.

Three steps before work begins

01

OKR Maturity Assessment

Take the free assessment to understand where your organisation sits across the three domains of OKR readiness: Design, Implementation, and Experience.

02

Free consultation

A 30-minute call to understand your situation, confirm that implementation is the right fit, and give you a clear picture of what working together would look like.

03

Scoped proposal

Based on the assessment and the consultation, we produce a scoped proposal with a clear engagement model, timeline, and investment. No obligation.

Ready to start?

Book a free 30-minute call. We’ll find out where you are, tell you what we think will work, and give you a clear picture of what implementation looks like — no obligation.

Questions about OKR implementation

How long does an OKR implementation take?
Most implementations run across one full OKR cycle — typically 12 weeks from kick-off to retrospective. The Diagnose stage helps us scope the engagement accurately before we commit to a timeline.
Do we need to have our strategy confirmed before we start?
Not entirely — but you do need enough strategic clarity to write meaningful OKRs. Part of the Diagnose stage is helping your leadership team align on priorities. If your strategy is completely undefined, we may recommend an Away Day before the implementation begins.
What size of organisation is this suited to?
We have implemented OKRs with organisations from around 20 people up to several hundred. The framework scales, but the cascade model, training approach, and governance design are always adapted to your specific size and structure.
What’s the difference between Implementation and Consulting?
Implementation is for organisations starting OKRs for the first time — it is a structured, time-bound project to get your framework live and your first cycle running. Consulting is for organisations already running OKRs who need ongoing strategic support, framework evolution, or embedded expertise. If you are at stages 1–2 of OKR adoption, start with Implementation. If you are at stages 3–5, OKR Consulting is the right fit.
How involved will our leadership team need to be?
Leadership involvement is the single biggest factor in OKR success. We ask for genuine commitment from at least one senior sponsor who will champion OKRs publicly and role-model the behaviour. The time commitment is structured and predictable — we scope it clearly before we begin.
What happens after the first cycle ends?
At the end of the implementation, your internal team should be capable of running subsequent cycles independently. The Deepen stage is built specifically for capability handover. Optional ongoing coaching or consulting support is available if you want it.
Do you provide OKR software as part of the implementation?
We are tool-agnostic. We do not sell software and we do not mandate specific platforms. We advise on tooling options — from spreadsheets to dedicated OKR platforms — based on your size, budget, and maturity, and help you set up whatever you choose.
Can we start with just one team before rolling out organisation-wide?
Yes — and in many cases we recommend it. A pilot with one team or one business unit lets you test the framework and build confidence before scaling. The implementation scope is agreed in the Diagnose stage.
How do we make the case internally for bringing in external support?
The most common argument is speed and risk reduction: an expert-led first cycle is significantly more likely to succeed than a self-directed one, and a failed first cycle makes the second attempt much harder. The BBC Studios case study is a useful reference — 10% of teams had approved OKRs before the engagement, 83% had them by the end of cycle one.
What is the OKR Focus Flow and how does it relate to the implementation?
The OKR Focus Flow is our implementation methodology — a four-stage framework (Diagnose, Design, Deploy, Deepen) that underpins every engagement we run. It is freely available at theokrhub.com/resources/okr-focus-flow. The implementation service is what you get when you want a practitioner to run it with you rather than doing it yourself.

The two roles that make implementation work

The OKR Focus Flow defines two critical roles in any successful implementation. Both can be trained to run cycles independently — without ongoing external support.

Role 1

OKR Implementation Manager

The person accountable for running the OKR system end-to-end. Owns the cycle, facilitates sessions, tracks progress and builds the internal capability that keeps OKRs alive between cycles.

OKR Implementer Training →

Role 2

OKR Coach

The person who coaches teams through OKR practice — helping them write better OKRs, run more effective reviews, and build the habits that make each cycle better than the last.

Explore OKR Coaching →

Both roles are supported through the OKR Focus Flow guide — a free practitioner resource covering all four stages of implementation.